About us

About us

Iluba gold logo v2 new small

Who we are

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Iluba is a South African company that supplies long-lasting fresh cut flowers and foliage for the local and international market.

We select only premium grade flowers and foliage – grown locally under internationally recognized good-farming practices – and preserve them through a patented, eco-friendly process, using inert chemicals and recycling all waste products.

Our unique treatment process extends the vase life of fresh cut flowers and foliage from days to months, offering a beautiful and natural alternative to artificial flowers and a cost-effective, maintenance-free and environmentally responsible substitute for fresh flowers

A family business

iluba was started by the Viljoen family in 2008 in Johannesburg, South Africa. It has been in the family ever since. 

Who we are

Iluba is a South African company that supplies long-lasting fresh cut flowers and foliage for the local and international market.

We select only premium grade flowers and foliage – grown locally under internationally recognized good-farming practices – and preserve them through a patented, eco-friendly process, using inert chemicals and recycling all waste products.

Our unique treatment process extends the vase life of fresh cut flowers and foliage from days to months, offering a beautiful and natural alternative to artificial flowers and a cost-effective, maintenance-free and environmentally responsible substitute for fresh flowers

A family business

Iluba was started by the Viljoen family in 2008 in Johannesburg, South Africa. It has been in the family ever since. 

Creating jobs & Supporting Local. 🇿🇦

Awards and Recognitions

Iluba has been the recipient of several awards and recognitions throughout our business’s existence. This includes being the first prize winner in the category of business innovation at the South African Industrial Development Corporation’s annual Business Partner Awards. Iluba was also the winner in the DTI Technology Awards in 2012 and we have received several recognitions in the category of Job Creation.

Awards and Recognitions

Iluba has been the recipient of several awards and recognitions throughout our business’s existence. This includes being the first prize winner in the category of business innovation at the South African Industrial Development Corporation’s annual Business Partner Awards. Iluba was also the winner in the DTI Technology Awards in 2012 and we have received several recognitions in the category of Job Creation.

Job Creation

Technology

Innovation

Job Creation

Technology

Innovation

Preserved flowers

Our process

Our unique, environmentally-friendly patented treatment process allows cut roses and foliage to look and feel fresh for at least six months and to retain their fragrance for extended periods – with no maintenance and no watering. We select and preserve only premium fresh cut flowers to ensure that our products are of the highest quality.

iluba flowers and foliage are not only an obvious, and beautifully natural alternative to artificial flowers; they are also extremely versatile and suited to a wide range of décor applications and allow significant savings on the maintenance and replacement cost of fresh flowers. Our products also ensure year-round availability of a variety of flowers and foliage, while their unique properties allow for striking designs and floral features that are impossible to create with fresh flowers.

Preserved flowers
Iluba light logo

Our process

Our unique, environmentally-friendly patented treatment process allows cut roses and foliage to look and feel fresh for at least six months and to retain their fragrance for extended periods – with no maintenance and no watering. We select and preserve only premium fresh cut flowers to ensure that our products are of the highest quality.

iluba flowers and foliage are not only an obvious, and beautifully natural alternative to artificial flowers; they are also extremely versatile and suited to a wide range of décor applications and allow significant savings on the maintenance and replacement cost of fresh flowers. Our products also ensure year-round availability of a variety of flowers and foliage, while their unique properties allow for striking designs and floral features that are impossible to create with fresh flowers.

The iluba Story...

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Centuries ago, nestled in the Cradle of Mankind, lived an ancient African tribe, who was ruled by a powerful king and his lovely queen.

So enthralled was the king by the beauty and grace of his queen, that he prayed to the ancestors to grant her immortality. And because the ancestors could see that his love was true and her beauty pure, they heard his prayers and granted his wish.

To celebrate, the king instructed all the young maidens to gather the most exquisite fresh flowers in the kingdom for his beloved queen. From all the corners of the kingdom, the maidens returned, their arms overflowing with delicate blooms and flawless flowers in all the colours of the rainbow. So abundant were these flowers, with colours so rich and bright, that they seemed to have been plucked from the very stars, rivers, valleys and sun of the African plains.

It is said that, as soon as the queen gazed upon the precious blooms, they were perfectly frozen in time, preserved forever for her immortal pleasure – some even lasting up to this day.

And so, the legend of iluba was born.

Upholding this ancient legend, we have mastered the art of preserving fresh florals for your pleasure and enjoyment, using state-of-the-art technology… and of course, a little love!

The iluba Story...

Centuries ago, nestled in the Cradle of Mankind, lived an ancient African tribe, who was ruled by a powerful king and his lovely queen.

So enthralled was the king by the beauty and grace of his queen, that he prayed to the ancestors to grant her immortality. And because the ancestors could see that his love was true and her beauty pure, they heard his prayers and granted his wish.

To celebrate, the king instructed all the young maidens to gather the most exquisite fresh flowers in the kingdom for his beloved queen. From all the corners of the kingdom, the maidens returned, their arms overflowing with delicate blooms and flawless flowers in all the colours of the rainbow. So abundant were these flowers, with colours so rich and bright, that they seemed to have been plucked from the very stars, rivers, valleys and sun of the African plains.

It is said that, as soon as the queen gazed upon the precious blooms, they were perfectly frozen in time, preserved forever for her immortal pleasure – some even lasting up to this day.

And so, the legend of iluba was born.

Upholding this ancient legend, we have mastered the art of preserving fresh florals for your pleasure and enjoyment, using state-of-the-art technology… and of course, a little love!