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George Harald

LONGLIFE FLOWERS THAT WILL LAST

SOUTHERN CAPE BUSINESS NEWS

According to market research, the ideal flower is a natural fresh flower with an extended vase life of 3 months and one that does not require watering.

African Floralush, trading as “iLuba”, has developed such a flower, a value-add to fresh cut flowers.

“iLuba” is in the business of manufacturing, marketing and exporting preserved premium quality LONGLIFE fresh cut flowers that last for six months. The flowers do not require a cold chain, enabling iLuba flowers to be shipped as opposed to air freighted – which makes transportation more cost effective and environmentally friendly. iLuba uses innovative patented technology, which was co-developed by the Nelson Mandela Metropolitan University, to develop the “ideal flower”.

As artificial flowers become more natural looking and the cost of replacing fresh cut flowers becomes more unaffordable in today’s tough economic times, the market is moving away form fresh cut flowers to artificial flowers and other décor products. iLuba flowers, as a value add to fresh cut flowers, offers the market a NATURAL alternative to artificial flowers.

Published on the George Harald website

Date: 27 February 2012